Burger King and Reebok Meaning of Christmas

Fantastic News! Burger King's offering Funnel Cake Sticks "served all day long" says the TV spot. That ubiquitous and creepy King suggests you might enjoy a "taste of the circus" anytime.

And no worries about those 300 calories, 11 grams of fat, and 7 and a half teaspoons of sugar. Just get yourself a pair of those Reebok EasyTone shoes... Wear 'em to bed like in their cheeky commercial, and Voila!

You still get to have a nice ass.

Hallelujah! Burger King and Reebok together deliver a real Christmas Miracle...

It's Friday Night. Do You Know Where Your Penis Is?

It's Friday night--Do you know where your penis is?

Obesity is robbing our nation of its manhood--literally.

Adipose tissue in those giant bellies is converting testosterone into estrogen. Yes, THAT estrogen. Obesity is emasculating our men. Man boobs, man-o-pause, manly night sweats?? Are we gonna let this happen?

It doesn't stop there. Our overweight boys on the cusp of puberty are awash in estrogen too instead of testosterone. Our obese little girls are getting breasts and their periods in 1st grade instead of 8th. We're a nation of women--but not in a good way. This isn't a feminist movement, but rather a feminizing movement. And that aint good.

Ah Men--their square jaws, broad shoulders, taut chests--they're my favorite. And I'd like to keep the world ratio about 50/50 men to women.

And yet our men are overly in touch with their feminine side, having eaten themselves limp. That's right. This excess estrogen lessens libido and bedroom performance. Forget that rock-hard, 130 degree angle of magnificence--this is castration by obesity. All-Eunuch-Can-Eat-Buffet Style...

Do this. Tonight in the shower, look down... Glorious sight or nothing but belly? No man should stand for an obscured view of his manhood. If I had what you have, I'd really like to be able to see it in person, not just in the mirror.

And Warning Ladies: A good man is hard to find... but a hard man is becoming nearly impossible...

Save the Manhood..!

Zero Weight-Gain Pregnancy- Blame the Baby?

I'm a straight-shooter, so I have zero tolerance for passive aggressive types. My least favorite are those who blame their children for making them fat.

How many times have you heard women talking about "pregnancy weight" they're carrying around years after their babies are no longer babies. I grew up with that silly rhetoric. Every woman in my family regularly claimed "baby weight." Luckily, I also had a look at what they ate and what exercise they didn't do...

What kind of message is it to blame our children for what we ate while pregnant..? Pregnancy doesn't make you fat. What you eat while pregnant does.

Thankfully and tragically, with the majority of U.S. women of child-bearing age already overweight or obese before conceiving, experts have adjusted pregnancy weight-gain guidelines. There's also a new "Healthy Moms" study suggesting the obese mother-to-be keep her weight in check by gaining no more than 3% of her starting body weight during gestation.

We know obesity increases the risk for pregnancy and delivery complications. We also know obesity is associated with a higher incidence of birth defects. Birth Defects. It simply has to be said more than once that we're eating ourselves not just into cancer, diabetes stroke, organ failure and incontinence, but also birth defects for our children.

If you're unwilling or unable to eat properly before, during and after pregnancy, then the socially unacceptable truth is you're unprepared to be a parent.

This isn't about "dieting" or "restricting calories" as the pro-fat bullies roar--this is about a fundamental obligation to an unborn child.

More info on this in New York Times, Tara Parker Pope's "Well" Blog...

Obesity Stuff You Want to Know...

Children Now and the FTC and other bigwigs are discussing "Marketing to Kids" this week in Washington, DC. Are we really still discussing this same topic since the Carter administration? It's wrong to bypass parents and market junk food directly to kids...wrong and also pretty skeevy.

If you can't be in DC Tuesday morning, December 15th, watch the FTC's "Sizing Up Food Marketing & Childhood Obesity" event live via webcast here. The super-fabulous Margo Wootan of the CSPI will be on the afternoon panel.

So General Mills is reducing the sugar content of the cereal it markets to kids. It'll go down to 9 grams of sugar per serving. That's more than 2 teaspoons for every 3/4 cup. Just buy high-protein, high-fiber, high-quality cereal that has ZERO sugar. Then let your little one add 1 single teaspoon of sugar. That'll be 4 grams. I don't like the idea of habituating kids to tossing sugar onto cereal, but I think it's better than the best of big brand's "candy for breakfast" offerings... Going with berries is a better option than sugar of course...

I loved Thomas Frieden when he headed up NYC's Department of Health, (now head of the CDC). And I love our new guy, Thomas Farley too. And I've always loved Cathy Nonas... She's busy rockin' out her campaign "Don't Drink Yourself Fat." The newest installment comes today as a gross-out tv spot.

Are we really serving this shit to our kids..?

Your Family Doctor...on Coke

Yep, it's true... The American Academy of Family Physicians is on Coke--Coca-Cola.

They decided to sell-out in a major conflict-of-interest and take cash from Coke. This kind of corruption is rampant in medicine, but it's true also of the American Dietetic Association (ya know, nutritionists / registered dietitians), who takes cash from Coke AND Pepsi, as well as the YMCA who takes cash from Pepsi, (to fund their Healthy Kids Day programs. Irony Alert..?)

Plus, schools across the country regularly sell-out children's health in "pouring contracts" for quick cash from the soft drink, sports drinks, energy-drinks and junk-food makers...

Enough already.

Ya got nothing if you don't have your health. But trading our children's health away to Coke and Pepsi..? Criminal.

UNC's Dr. Barry Popkin, my professional hero crush, can't fight these ethics battles alone. Get involved now by at least signing on in protest:

http://www.commercialexploitation.org/actions/aafpcokepartnership.html

http://www.petitiononline.com/YMCAFood/petition.html

Hating Obesity is the Start...

I hate Obesity.

Obesity is not the Person--it's the cancer, diabetes, chronic disease eating away at the person you love the most--maybe even yourself.

Obesity robs people of all that they are and can be. It steals their dreams, their bodies, their manhood, their womanhood and their will to achieve their full potential. Obesity simply makes all aspects of life harder--so much harder.

Eventually, Obesity makes even getting out of bed too demanding. Staring out a single window year-after-year at the same hummingbird feeder--That is the view from Obesity.

Imagine shitting yourself in bed rather than making the full effort to get 5 feet to the bathroom.

That's Obesity.

I've seen it up close for decades.

Yes, I hate Obesity. Hating Obesity gives me some of the strength to maintain my own health and weight, and that of my children.

If we're to do anything about reversing America's Obesity Crisis, it has to start with hating the heinous monster Obesity really is.

See the New Food Label from CSPI..?

What do you think of the new suggested Nutrition Label from the Center for Science in the Public Interest..?

I Love it..!

(Full Disclosure: As president of National Action Against Obesity, I volunteer on several CSPI sub-committees, especially in the areas of school food and marketing food to children...)

CSPI can't be lauded enough for their tireless efforts over the past several decades...Michael Jacobson and Margo Wootan are heroes...

How about 1 more tiny change to the Food Label..?

2000 Calories as the suggested daily intake is hundreds more calories per day than most of us require... The average American adult is 5'7"...and, unfortunately, sedentary.

So the daily suggested calories should be something more like 1500 Calories...

Want to eat more? Great! Earn those extra calories with exercise... Every mile run will buy ya 100 more calories.

Either way, with all the wonderful improvements suggested by the CSPI, the Nutrition Label also should reflect a more realistic, healthy, daily calorie intake.

2000 calories works fine if 200 pounds would be an ideal healthy weight for ya--like if you're 6 foot 4.

Read more about the new Food Label in Tara Parker Pope's New York Times article...

The World Suckles Coca-Cola...

Does this image disturb you as much as it disturbs me..?

"Hello, we're Coca-Cola. Here's our business plan for the world."

Keep in mind, this is a TIME Magazine cover from 1950...

What Do You Call Food..?

Let's loosely define "food" as substances ingested for the purpose of nourishment.

Close enough?

Now ask yourself:

What Percentage of What I Eat is Food?

And What Percentage of What I Serve My Children is Food?

Startling isn't it? I'm not saying we can never eat an indulgent treat. That's never been my point. My entire purpose is that we all be more mindful of just what we're putting into our bodies and those of our children.

Why? So we can compensate and remain healthy. We must meet the daily nourishment needs of our bodies so we may grow, heal and function properly. We also must exercise everyday to keep these magnificent machines working.

And should we enjoy a little "junk food" now and then... let's just be mindful that we need to offset those empty calories with extra exercise.

Also, make sure to go for the good stuff--you know, the treats made from wholesome ingredients. Exercise won't compensate for the deluge of toxins found in most "Frankenfoods."

And please be a hypocrite. Many of us are from the Pop-Tart Generation and we have a whole host of bad habits to set down. Even so, that's no reason to get our kids hooked. They deserve a fighting chance to grow up healthier than we did. (Full disclosure: I grew up in Atlanta and LOVE the taste of Classic Coke. It's true. Although it pains me to admit it. But no matter how much I enjoyed as a kid getting hooked on that fizzy food coloring and high-fructose corn syrup concoction, there's no way in hell I would serve soft drinks to my own children--no way. I realize when they become adults, they may well decide to drink soda. But by then they'll be able to fully comprehend the potential risks of obesity, diabetes, osteoporosis, dental decay, short-term ADHD-type reactions, etc.)

You know there are things that "grown ups" do that our kids know nothing about. If you can't say "no" to a naughty nosh, just do your best to be a stealth hypocrite. You don't want to bring it into the house and make a big deal about how "these treats are only for Mommy and Daddy..."

Buckle Up to Slim Down...

Happy Birthday, Seatbelts..! Well, not your real birthday, but the 25th Anniversary of when it became LAW to wear seatbelts--you know--when people actually started to use you so as not to be thrown missile-like through the windshield.

Knowing the threat didn't seem to work. Americans needed the whole "Buckle Up for Safety" campaign to convince us... And New York was the first state to make it law. Today, only New Hampshire finds the policy offensive to its "Live Free or Die" motto. No matter buckling up has averted incalculable human suffering and saves $3 Billion annually in costs associated with auto-related injuries and deaths that never have to be paid.

I have to confess I wasn't big on wearing seatbelts. My parents never buckled up my brothers and me--all the better for us to freely knock each other senseless on every roadtrip. And once I could drive that red hot Dodge 400 Convertible on my own, well, seatbelts would be waaaay too uncool. That is until not wearing a seatbelt crushed 14 bones in my little brother's gorgeous face, destroyed his lip, and stole many of his pearly whites--I mean perfectly straight teeth without the aid of braces--and not a filling among them. His wreck was 20 years ago, and I've buckled up ever since.

Funny how well seatbelts work when you use them. It's kinda like eating right and exercising daily. How many times do I have to hear intelligent people with PhDs lecture or write about the poor obese souls who, try as they might, "eating right and exercising daily just doesn't work for them..."

What??

Oooooh, what you really mean is that doing those things didn't work because people didn't do them. Ya know, the data on unbuckled seatbelts isn't all that stellar either.

Yeah, I get it, it's easier to fasten a seatbelt than to eat properly and exercise everyday...

But come on people, buckle up and buckle down. It's your life and your kids in the backseat.

As for my brother, he's still super-gorgeous--and single. And he better be wearing his seatbelt.