Go, MeMe Roth, Go..! I Support Your Efforts..!

Friday, June 11, 2010

Felt this fatigue? I know I have. America's Obesogenic culture is counting on all of us to give in to it...

I love Dan and Chip Heath's book "Switch: How to Change Things When Change is Hard..." Any book that uses Van Halen's notorious brown M&M clause as higher metaphor for better business strategy is alright with me... (David Lee Roth, I'll luv ya till the day I die...)

One of the many insights in Switch, and there are many gems, is the concept of willpower that fatigues. Ever committed to healthful eating then spent the day on the Jersey Shore with a boardwalk overflowing in Kohr Bros. frozen custard, funnel cakes, cotton candy, taffy, fried OREOS and gi-normous pizza slices..? Sure that stuff is crap, so you don't indulge. But for those of us raised in the Pop-Tart generation, that crap looks mighty tempting... And saying "no thanks" aloud or just in your mind over and over again all day long can get exhausting.

Smarter folks than I have studied this exhaustible self-control... Check it out from Dan Heath in June 2nd's Fast Company. And BTW, it's still no damn excuse... It's just motivation to plan our days more strategically.

No comments: