Tuesday, June 08, 2010
Is this you? You want it so bad. And maybe it takes loads and loads to satisfy you?
I find it hard to even look at this photo of the chocolate cake... I want to eat the whole damn thing, and I don't mean one slice. No, I want to grab the rest of the cake box and empty it out, and maybe hunt down the baker for another...
How 'bout you? No effect? One nibble will go a long way? Or maybe you wanna scarf it down?
Scientific American and Eric Stice at the Oregon Research Institute are calling it the "Goldilocks Principle of Obesity."
For me, eating sweets just triggers the urge to eat more sweets. Why is that true for most of us? There are 2 things going on: 1- a cascade of pleasure chemicals is released when I eat sweets, so now craving-inducing dopamine reminds me of that constantly. Eat it! Eat it! Eat it! It was sooo delicious last time..! And 2- a charge of sugar leads to a rush of insulin, then a plummet in sugar. So my now out-of-whack-blood-sugar-body tries to convince me I'm hungry even when I'm really not. Smarter, more disciplined people than I are giving up sugar altogether. (Way to go, Ellen DeGeneres..!) So far, I'm just trying not to go overboard. I make sure to eat right and exercise daily, and basically eat within my means. But if I had to be 100% honest, I'd be better off just ditching the treats.
Connie Bennett's SugarShock! book is a great resource for giving up sugar...
Food Makers know all about our behavioral and neuro-chemical dependencies upon junk food. They installed them after all... We're onto you about the "Bliss Point," Kellogg's, Coke and Kraft..! And who owned Kraft up to just a few years ago..?