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Monday, August 16, 2010

Ben & Jerry's "fake" All-Natural says CSPI...and I agree!

Here I am on FOX Business today with Charles Payne talking about synthetics in food... And are they "natural?"

Ben & Jerry's Ice Cream--the Vermont, frozen treat, cowmobile, institution founded by Ben Cohen and Jerry Greenfield in 1977--has been a Unilever company for a decade now. And as part of the soap and food conglomerate, can Ben & Jerry's legitimately claim "all-natural" on their packaging when in fact, 90% of the ice cream flavors include fake food?

Chemically engineered synthetic ingredients including corn syrup, hydrogenated oils and alkalized cocoa appearing in 48 out of 53 Ben & Jerry's offerings are NOT natural says the Center for Science in the Public Interest, and CSPI is pushing for Ben & Jerry's to change their packaging, removing the misleading and arguably false "all-natural" claim...

If it's fake, it's not really food. Period. Obviously this is not just a problem with Ben & Jerry's... And all of the above calls into question the fact that the USDA/FDA has no legal definition for "all-natural." That has to change. One hint: How 'bout the definition of "natural" for starters..? "existing in or formed by nature..."

Want your food from the farmer or the chemical engineer?? Either way, industry must be 100% transparent about what's in our food and the associated risks.


Anonymous said...

I wonder what it says about your product when your bestknown products arenamed after potheads: Cherry Garcia, Phish food, willie Nelson-what next,a Snoop Dogg flavor with little "fudge" (because they can't legally call it chocolate ) dog bones?

I'll stick to my frozen greek yogurt, thanks!

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