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Showing posts with label child obesity. Show all posts
Showing posts with label child obesity. Show all posts

Thursday, April 08, 2010

Ronald McDonald and His Cohorts are Pervy Child Predators


Clowns are creepy... Clowns that pressure kids to eat more junk food are downright pervy... Yes, we mean you, Ronald McDonald.

You've had your 50 year run and you've won..! When you, Ronald McDonald (Willard Scott), started your clown act, we had a child obesity rate of 4%. Now a third of America's children are overweight or obese. A third are expected to develop Type 2 Diabetes. Half of our children of color are expected to develop Type 2 Diabetes in their lifetimes. Half..! Congratulations, Ronald McDonald, Shrek, Sponge Bob Square Pants, Toucan Sam, Tony the Tiger, Trix, L.C. Leprechaun, Count Chocula, Dig'em, Cap'n Crunch, Snap Crackle Pop, Colonel, King and you too, Wendy.

If Sesame Street and Disney characters can distance themselves from junk food, YOU can too..!

Parents, don't let adult junk food marketers, masked as cutesy kiddie cartoons, attempt to isolate, communicate with, and establish a direct relationship with your child...

Thursday, March 25, 2010

Tell Me Your Answers for Obesity...


The New York Times asks how to solve the obesity crisis... Harriet Brown, Kelly D. Brownell, Dianne Neumark-Sztainer, Alwyn T. Cohall and Ellyn Satter answer...

And here's my answer...

We must accept that most of those already obese will remain so. Not that they can't lose the excess weight, but that they won't. It's hard enough in today's culture to prevent excess weight, and far harder to lose it once gained... (Although, for everyone of you trying, go go go!)

So what do we do? 2 Things:

1- We do all that we can to encourage daily exercise and wholesome food consumption for all people of all sizes. Why? To reduce the steep financial cost and human suffering cost of chronic illness.

2- We direct all our resources to the Pre-Pregnancy to Age 5 bracket--before their body compositions, eating habits and exercise patterns are set. Now is the time to foster Generation H for Healthy... We'll age ourselves out of this obesity crisis, beginning with Gen H.

The above will take immediate cultural changes and policy changes--and a deep questioning of the very memes that ushered in this era of obesity--to create an environment that promotes health rather than instant gratification, food solicitations directed at vulnerable children, and the only benchmark being 90-day updates to Wall Street of increased sales at reduced costs.

The challenge isn't just nutrition or exercise--it's behavioral psychology and neuroscience. And at that game, my friends, industry has us beat. They have every corner of our parietal lobes lit up, they know just how to trigger intense dopamine-driven cravings, and they know the exact "bliss point" to release the pleasure cascade of opioids should we give in to temptation. Industry's plan is to formulate, package and market "ingestible entertainment" that bypasses all reason... Don't believe me? Strip down and look in the mirror.

And yet, I do believe 100% in personal responsibility. Just as we're held accountable for our anger and sexual impulses, so too must we learn accountability for our eating impulses. Instead of indoctrinating our children into a mode of eating as entertainment (40% of "food" served to children is of low or no nutritional value according to a recent D of Ag study. We're not even trying, People...), we must emphasize the unadulterated pleasure of nourishment. And if children aren't deprived of their minimal hour of daily exercise, they can enjoy the occasional treat with little consequence to their weight or health...

For eons, humans had to survive scarcity. Now we'll find out just who can survive abundance. My bet is on the kids whose parents aren't hooking them on soft drinks...

(Now tell me your answers for reversing today's alarming obesity trends... Please add your comments.)

Wednesday, February 10, 2010

Fat Kids = Healthy Kids..??


The Pro-Fat-Acceptance Movement goes too far... They say Fat Kids = Healthy Kids... Watch exactly what this Pro-Fat Leader says today on MSNBC...

Tune in to Fox Business Network and Stuart Varney's Show at 10:15ish A.M... Wednesday, February 10, 2010. I'll join the always-angry-at-me Stuart Varney to chat up Michelle Obama's "Let's Move" Child Obesity Campaign...

Monday, November 16, 2009

Candy for Lunch- mmmmm


What if I said I was gonna serve your kid 5 to 7 teaspoons of sugar for lunch..? at school?

And that's just the drink--not the sugary ketchup, sweetened applesauce, floating fruit, sticky teriyaki sauce or high-fructose-corn-syrup-laden bread...

In a tiny half-pint carton of school chocolate milk, that's exactly what kids are getting--22 to 28 grams of sugar, 130 to 170 calories. Your child will need to run an extra mile and a half during P.E. to burn-off that extra sugar. (What P.E.??)

Chocolate Milk is really candy. We all know that. And it's totally delicious. I loooove a tall, cold glass of fat-free chocolate milk. But I also know that it's an indulgence, and I'm going to have to figure out how to compensate for the empty extra calories and that diabetes-inducing sugar spike... It's certainty not something I'd want to serve my kids for lunch during the school day. (Now the OTHER kids maybe, especially bratty-mcbrat-alots, the bullies or the ones competing against my kids for coveted scholarships... THOSE kids should lap up all the sugary-sweet, artificially-flavored milk they can...)

So once again, industry thinks parents are dumber than dirt. This time it's Big Dairy-the brains behind the super-successful "Got Milk." Check out milk's food pyramid dominance if you're curious just how powerful the Dairy Industry is. No matter most people on the planet get gassy, bloated or suffer bouts of diarrhea from drinking cow's milk, Big Dairy has us convinced we'll spontaneously combust if we don't drink the stuff. Hey, it's a fat, sugar and protein--it's the perfect food! (for baby cows.) If the lactose doesn't trip us up as we age, then the casein might...

So MilkPep, the "Got Milk" folks, have enlisted the help of some B-list celebs and one-time-good-guy-R.D. Felicia Stoler of "Honey We're Killing the Kids" fame to launch a new campaign trying to convince us chocolate milk is a healthy choice for kids at school: "Raise Your Hand for Chocolate Milk." They have a little website full of slanted messages they're attempting to spread through "Mommy Bloggers" and a petition to sign.

In MilkPep's defense, milk has some protein. But it's also loaded with saturated animal fat. Not so good. (The Institute of Medicine (IOM) is pushing for fat-free or 1% milk at school.) And the gobs of high fructose corn syrup is just too much.

We're supposed to believe that the calcium and trace amounts of Vitamin D are supposed to be a fair trade-off for all the garbage in chocolate milk. Not so fast. First off, if you want calcium and strong bones, eat loads of leafy green veggies and do weight-bearing exercise like running and jumping--the stuff kids love to do during Recess and P.E.! As for the Vitamin D... Yeah, most of us are dangerously low in this vital bone-building, immunity-building, mood-stabilizing vitamin. Those of us living above the latitude running from Atlanta to Los Angeles can't possibly get enough UVB sun rays during the Fall through Winter for us to produce Vitamin D. But don't be fooled. The scant amount sprayed into milk is about 1/10th of what a child needs on any given day based on the most current recommendations. Check with your physician and see how much daily Vitamin D-3 supplement makes sense for you and your children.

So forget chocolate milk at school. Save the delicious concoction for special treats on the weekends or at a party. When at school? Water is your child's best choice. If you want to go with milk, make sure it's fat-free white. Would it surprise you to know that even a school-sized, half-pint carton of fat-free white milk has the equivalent of 3 teaspoons of sugar in it?? Somehow that message just doesn't come across on the food pyramid...

Thursday, October 29, 2009

Hating on Halloween..?


I've been asked if I'm protesting Halloween...

Naah.

I don't really have a problem, per se, with Halloween, Thanksgiving, Memorial Day Weekend or the special occasions during the year when food becomes a big focus. If Americans generally ate right and exercised daily, those days of indulgence wouldn't pose much of problem. But in 2009 with obesity and overweight as the American norm, it becomes a question of "more." How much more do we need of what's already making us sick..?

For instance, it can be fun to go out drinking with your buddies, but it takes on a dark hue when a friend has a drinking problem. Likewise, most of us have friends, family, loved ones suffering from the health effects of eating-related obesity, diabetes and heart disease, maybe even cancer--it colors the entire event. How can we enjoy overeating among friends and family on Halloween, Thanksgiving or Memorial Day when we look around and see that it's killing the people we love the most?

Even so, Halloween trick-or-treating and dressing up can be a blast for kids. If they're eating right and getting their hour of exercise everyday, the extra candy kick once a year is no big deal. We trick-or-treat, let the kids eat a couple pieces of candy a day for 2 or 3 days, and then toss out the bag of candy. The kids never even notice.

But after-school or weekend Halloween festivities are far different from the school day. Candy really has no place in school, especially treats with ADHD-inducing artificial food coloring. (The entire EU now has warning labels for artificial food coloring. MD tried and failed to make moves against artificial food coloring here in the US.)

Only the most outdated, uninformed principals still allow candy into their school buildings these days...

Every year, our family requests that our children's school ask parents and teachers to keep the candy at home, and every year our requests are ignored. It's one thing if you choose to send in a piece of candy for your own child. It's entirely different to send in 25 pieces--no matter how well-intended the gesture is--it's really outdated in this era of obesity and diabetes. No child should face junk food solicitations during the school day. Not to mention E. coli-contaminated cookie dough and the occasional defective or tampered with treats such as those Pokemon lollipops a couple years ago that had metal shards. Why would a school want to take-on that kind of liability? Best advice for principals: Keep the candy at home.

And if your trick-or-treater happens by our house this Halloween, expect glow-in-the-dark vampire fangs...

Monday, October 19, 2009

No New Fat Kids..! It's All About Zero to 5 Year Olds


Let's look at the stats. And please don't email me about exceptions. Yep, there's always gonna be an exception to the rule. But when it comes to obesity, we're concentrating on the overwhelming majority, not the small percentage suffering rare medical conditions like Prader-Willi, Cushings Syndrome or Rx reactions.

Back to the stats:

Everyone who's fat now is going to stay fat.

I hate that stat. But it's true 95% of the time. It doesn't have to be. People are capable of making permanent changes to their lifestyle choices. But the numbers don't lie--they're not gonna do it. And we certainly aren't cocooning anybody in a health-affirming food culture to make it any easier.

It's also true that eating one's way up to obesity or starving oneself down to scrawny can have a lasting if not permanent physiological impact. The net effect is a metabolism less cooperative than before. Still doesn't mean anybody HAS to stay obese, I'm just sayin'...

So if we have limited resources, and this obesity crisis is genuinely a public health emergency, what do we do??

We refuse to allow even one more child to become overweight.

To reverse obesity in America, we're gonna have to concentrate on the pre-pregnancy to 5 year-old set--before their eating habits, exercise patterns and body compositions have been set. This has been my mantra for 5 years... Zero-to-5-yr-olds-Zero-to-5-yr-olds-Zero-to-5-yr-olds...

Try convincing one of our Rice Krispie-lovin' preschoolers that she's having an apple for dessert. Btw, 20% of America's preschoolers are already overweight or obese.

So what we need is an all-out marketing campaign and incentive program to convince parents-to-be to be healthy BEFORE EVER conceiving. (Fat dads are 6x more likely to have fat sons. Fat moms are 10x more likely to have fat daughters.) And of course we know that obesity results in a higher incidence of all sorts of health problems for the next generation--including birth defects. (Darwin, is that you calling??)

What in the world is junk food doing in our daycare centers and YMCAs? Again, if there's no crisis, please ignore me. But if child obesity is the health crisis of our lifetime, then maybe we don't need juice, Capri Suns, crackers, candy, cupcakes, cookies, and an entire array of high-sugar, refined carb, transfatty empty calories imbedded among our most vulnerable population.

Now, if we're conducting an experiment to see how quickly we can foster a generation of insulin-dependent, type 2 diabetic tykes, then we're lookin' good. Big Pharma smiles upon us...

But the objective is to give each kid a chance to grow up healthy--all part of the "pursuit of happiness" ideology outlined in our Declaration of Independence. Without health, there is no pursuit of happiness.

Let's start with the YMCA. It's the nation's largest provider of daycare with 500,000 children in their daycare centers and nearly 10 million kids in their recreational programs. I've begged and pleaded with the YMCA for 3 years now to establish a nationwide nutrition standard and to dump Pepsi as a partner. (Sign this petition along with America's most-respected physicians who echo my pleas to the Y.) But this plea for a safe and healthy environment goes out to all childcare centers: KinderCare (I keep calling. When will we meet??), you too Creme de la Creme, Bright Horizons, Goddard School, Primrose...All of you can make this change to safeguard children's health. Are you willing? Are people finally listening to me??

Obesity Prevention Checklist:

All ob/gyn offices must offer educational series on healthful eating.

Formula pushers must be pushed off the premises and quickly replaced by breast-pump perks.

New weight-gain guidelines for pregnant mothers must be finalized. (Hooray for the advancements so far!)

Daycare centers must submit to the highest nutritional standards as part of their licensing process. (Thank you, Dr. Lynn Silver of the NYC Dept of Health for all you've done so far..!)

Pediatrician offices must feel obliged to talk nutrition with their patients and their patients's parents. (Think about the Obamas. Michelle says it was their family doctor who tipped them off they had a child weight issue and needed to change the way the family was eating.)

Junk food has to be removed from all schools. Period. Pls don't talk to me about diet sodas, organic juice and baked chips.

Marketing junk food to children has to end--tv, magazines, food promos in school, Happy Meal tie-ins--all of it. We've debated the harmful effects of marketing junk food to kids since the Carter administration. Time to call the question?

Kids must have easy access to safe indoor/outdoor, year-round recreational facilities. All kids.

Produce must be accessible and affordable to all Americans. Gonna subsidize? Forget corn and go w/ broccoli and avocados.

Schools and Daycare centers must be graded on their compliance to "Wellness Policies" and administrators assessed and paid accordingly.

We gotta get kids hooked on water, not sweetened drinks. Pass that blasted Soda Tax too...so we can raise some cash while curbing consumption.

There's more to do, but this post is too long already. You get it. No NEW fat kids. Nada. We'll graduate ourselves out of this crisis within the next 10 years.

Imagine all the misery that never has to happen if we do this...

Wednesday, October 07, 2009

Good Samaritans in the Junk Food Aisle..?


40 Retailers are Joining Forces to Fight Child Obesity..!

They're gonna help kids "balance their energy..."

You know, run 4 miles if the kid eats a packet of Pop-Tarts... Run a mile and a half to cover the calories of 2 Girl Scout Cookies... Run 2 and a half miles for that 20 ouncer of Coke or Pepsi or whatever...

You guys, the Healthy Weight Commitment Foundation, are just so great, real Samaritans...

Looking over this illustrious list of retail do-gooders, something comes to mind. I don't want to be the master of the obvious, but uh, what if kids just didn't eat the shit you sell..?

Just for kicks, read over the list and add each company name to the template press release headline. And see if you can do it with a straight face. (Somehow Indra Nooyi can.) I couldn't.

"Company X" Joins Healthy Weight Commitment Foundation to Reduce Child Obesity...

Kraft? Kellogg? ConAgra? Coke? Pepsi? Nestle? Hershey? the Girl Scouts?

Thursday, September 10, 2009

Reporting from Fatopolis...


The Scene:

Somewhere in NYC...

Mother to small child says...

"You behave...

...and Mama will give you a chocolate chip cookie when we get home."