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Monday, December 14, 2009

Obesity Stuff You Want to Know...

Children Now and the FTC and other bigwigs are discussing "Marketing to Kids" this week in Washington, DC. Are we really still discussing this same topic since the Carter administration? It's wrong to bypass parents and market junk food directly to kids...wrong and also pretty skeevy.

If you can't be in DC Tuesday morning, December 15th, watch the FTC's "Sizing Up Food Marketing & Childhood Obesity" event live via webcast here. The super-fabulous Margo Wootan of the CSPI will be on the afternoon panel.

So General Mills is reducing the sugar content of the cereal it markets to kids. It'll go down to 9 grams of sugar per serving. That's more than 2 teaspoons for every 3/4 cup. Just buy high-protein, high-fiber, high-quality cereal that has ZERO sugar. Then let your little one add 1 single teaspoon of sugar. That'll be 4 grams. I don't like the idea of habituating kids to tossing sugar onto cereal, but I think it's better than the best of big brand's "candy for breakfast" offerings... Going with berries is a better option than sugar of course...

I loved Thomas Frieden when he headed up NYC's Department of Health, (now head of the CDC). And I love our new guy, Thomas Farley too. And I've always loved Cathy Nonas... She's busy rockin' out her campaign "Don't Drink Yourself Fat." The newest installment comes today as a gross-out tv spot.

Are we really serving this shit to our kids..?

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